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Marketing policy? The term conjures up negative connotations: in France, for some thirty years, a literary critic commercialization of the political spectacle, the elected officials who are selling brands as laundry, which replace the candidates by the ideas or palettes the predominance of pollsters and communicating on activists and ideologues.
It is easy to oppose the election to the US - sondagite, commercial spots, big shows, image consultants guiding candidates for any of their statements, big-budget - on the one hand and on the other hand a model Republican far from home: the party produced a draft society that becomes proposals, which are supported by the candidates and discussed at the "fair" without calling on the fireworks show business, if possible, in written form or in austere pretax meetings in the school. We will see that this is not so simple.
In short, with us, the dignity of the election is deemed incompatible with the professionalization of the "com" political, technical market.
In 1965 Lecanuet was giggle with his white teeth and his publicity caravan. In 1981, it s'indignait that the slogan "quiet strength", which was originally designed to Giscard has been able to re Mitterrand even contribute to his victory. In the 80/90 years, the names of advisers communication - Pilhan, Brochand, Siegel, Marti - the main political leaders are better known than those of their masters: it is outraged by the existence of the first, not the second. It is true that the initial work sometimes indifferently to the right or the left.
The political class is changing as evidenced by the words of François Leotard often quoted: "We must now take the same reasoning that an entrepreneur faces its product: we must do its marketing analysis, define its position, its competition , its target so ....".
And in 2002, many militants PS regretted that ostensibly J. Siegel - even him - has given so much room for choice of colours posters and T-shirts in a campaign Jospin, gadgetries and désidéologisé. Thereafter, it will be the activists of the UMP who will complain to the influence of Claude Chirac and "pubeurs" on the president. See his disastrous television show "with young people" to the EU constitution (see here).
For the 2007 presidential election, we can expect a development of unprecedented political marketing. Especially on the Internet ..
Two examples.
Type in the phrase "political marketing" on the Google search engine and you will see in the right hand column of your screen advertising link to Site of the UMP. Hundreds of thousands of Internet users who clicked distractedly on a questionnaire allowing them to send e-mails advertising received a message and a photo of Nicolas Shakos in their electronic mailbox. This sarkosapmming has raised protests.
Segolene Royal is not standing still rising and not a blog to express their ideas on the news or walking in the world, but to discover the "expectations" of voters in a spirit of "participatory democracy". We do not resist the temptation to quote in pure cotton language: "In a world of increasingly complex but also informed each holds some truth. Act is to be clear about the principles of Action to imagine a better future, try what works and adjust continuously. " Go to disagree with such phrases!
But again, the sondajoconde discovered that the Internet is not a wonderful window on a cool and World sympa.Elle a hastily withdraw its site links leading to a blog apparently sympathizer but Fabius and his rivals Strauss-Kahn were treated prominent members of the Jewish diaspora.
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